They identified 4 different relations to music videos:
- Graphic
- Rhythmic
- Temporal
- Spatial
Graphic - This uses patterns of colour and texture.
We could use this element in our music video by changing a location or costume but keeping other things the same. This will incorporate this part of the theory into our video.
We could also use a graphic image match with our video. This is when the same pattern or shape in two shots is the same. An example of this being used is in the film 'Psycho'.
Although, these images aren't exactly the same, the same basic image of a circle is there, meaning that it still has the same effect on the viewer.
Another example is in 'Brick'
Rhythmic - This uses ideas of the length of each shot and what effect it creates.
For example, using quick cut editing and making the shots very short, it will create tension and excitement for the audience. Trailers advertising horror films often do this.
However, music videos often do this as well. They do this by cutting to the beat of the music video to create a certain feel for the video using shot length.
Spatial - This element concerns the videos 'space' and relation between and manipulation of different points through similarity, difference and development.
Temporal - This element concerns the time and order of events.
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