Clothing:
In the video, the three members of the band are wearing smart casual clothes in fairly dull, dark colours of navy blue, grey and black. On the other hand the group of dancers surrounding them are wearing bright blue shorts and red T-Shirts.
The band and the dancers contrast against each other making the band stick out more as the location has a number of props that are bright and similar colours to what the group of dancers are wearing. Therefore making the bands dark colours stand out against everything else.
These examples show the similar colours that the dancers are wearing.
Location:
One of the two locations in this video is a built set with a white background with a few props in, such as podiums and doors. However, each podium and door has some sort of colour on it. For example, the three podiums the band are standing on in the beginning of the video have a different stripe of colour on each one.
The other location is a green screen forming a black background. There are several effects use in this part of the video.
The use of these locations and their features is to emphasise the bands image and appearance.
Editing:
Although there isn't as much editing in this video as there are in others, the small amount of editing cuts on some form of que or beat. For example, there might be a cut on the snare drum or a chord that the guitar is playing.
The dancers actions also follow the beat of the music.
This loosely follows some of Andrew Goodwins theory of editing.
Furthermore, the editing gets quicker in the build up from the bridge into the last chorus.
Cinematography:
Throughout the video the majority of shots used are close ups and long shots. Long shots are used to view the band, location, costume and dancers where as close ups are used to show specific detail. For example, the singers face as he sings.
Narrative:
There is no clear narrative to the audience. However, you could interpret the lyrics and theme of the video to be something.
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