Editing:
The majority of the editing is cut on the beat following Andrew Goodwins theory. The editing is also a fast pace. This presents panic and anarchy, which the audience will link to the narrative. However a lot of the shots are long in length following the rhythmic element of Bordwell and Thompsons theory of editing.
Narrative:
At first the audience will be confused as to what the narrative of the video will be and where it will develop. However, as the video progresses, it becomes clearer to the audience that it isn't just a fight between a group of clowns and another group of men but has some sort of meaning when the flashback is presented.
Costume:
In the video there are two groups or people. One group are dressed as clowns. The audience may interpret this as them being disguised for some reason. However, the other group of people are dressed smartly in suits.
Location:
There is only one location used in the video. It's a dingy, run down, urban area with what looks like an old complex of flats or storage warehouse.
Cinematography:
Again the cinematography is similar to that of other videos I have analysed. The video includes, a number of long shots, close ups but also a small number of mid shots.
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