5. Analysis of rock video 1

King of Leon - Sex On Fire

The video starts with a number of close ups to show the character and lead singer. This is an attempt to reveal some sort of narrative to the audience. The shots give the audience the impression that this is what the man is looking at and that the camera is from his perspective.






Also, the low key lighting and unusual objects in each shot further suggest a narrative within the video and follows elements of Andrew Goodwin's theory of editing. This is also a typical feature of a rock music video, as it gives the audience a sense of mystery and suspense. 


These shots show the band performing, a typical feature of a rock video. They not only show the band performing but also the singer lip syncing, a crucial component in any music video.








The use of these quick jump cuts matches the speed and style of the song. Quick jump cuts are often used in rock music videos and could be considered a typical feature of a rock music video.





Also, the audience will also notice that there is only one location used to film this video, a dark room with bare concrete walls. This could is conventional and is a common feature in a lot of rock videos.