Q1 - In what ways does your media product use, develop and challenge forms and conventions of real media products?

In our music video we used a number of conventions typical to our genre of Indie Rock and other music videos in general. These included band shots, lip syncing, editing on and off the beat as appropriate, the artist image and a variety of shots used in music videos.

Band shots:

These two shots show a band in each video and reinforcing my point that band shots are a typical convention of a music video.

Lip syncing

Clothing

These images of not only the artist in my video but also The Maccabees and The strokes show that the clothing choices are appropriate for my video.

Variety of shots

These are some of the shots I have used in my video.

These are some similar shots used in other videos of the same genre.

Conventions

We have also followed a number of conventions in our advert, such as the artists image, links to our music video, ratings from various magazines and a release date. These are all typical features you woudl expect to find on an advert for an artist.

We have also challenged conventions in the production of our advert. For example, the paint on the artists hands goes against a typical advert from an artist in this genre as the adverts are usually neat and tidy, where as ours is messy. This is also conveyed from the slanted titles and fonts used. 


We have also tried to follow conventions in our CD cover in correspondence with other CD covers. For example, The Strokes have included their band and album name on the fron of the CD cover. They have also included track titles and a barcode on the back.

 We have challenged another convention in the production of our CD cover. As opposed to the artist looking smart and presentable, he's covered in paint. This is similar to what we did with our advert. This does however follow the theme of fun, 'colourful' memories.